Is "AI" changing the way we measure Digital?
AI in digital marketing refers to the use of artificial intelligence to plan, execute, or optimize a company’s marketing efforts. It aims to improve marketing performance, efficiency, and cost savings. By leveraging machine learning and large-language models (LLM), AI analyses big data and transforms it into actionable insights, automates tasks, and even personalizes marketing.
So How Do Digital Marketers Use AI?
• Data Analysis/Reporting: Marketers use AI to analyse data, extract patterns, and gain insights. This helps them make informed decisions and refine their strategies.
• Research and Summarization: AI assists in market research, summarizing articles, and extracting relevant information from vast amounts of content.
• Content Creation: AI-generated content can be used for blogs, social media posts, and personalized messaging.
• Personalization: AI tailors marketing messages based on individual preferences and behaviour.
• Media Buying: AI optimizes ad placements and budgets for better ROI.
• Chatbots: AI-powered chatbots engage with customers, answer queries, and enhance user experience.
Pros and Cons of AI in Digital Marketing:
• Pros:
o Efficiency: AI automates repetitive tasks, saving time and effort.
o Personalization: AI tailors’ content to individual users.
o Predictive Analytics: AI predicts customer behaviour and outcomes.
• Cons:
o Implementation Challenges: Integrating AI tools can be complex.
o Ethical Concerns: Ensuring responsible AI use is crucial.
Its understood AI tools are continually evolving, so staying informed about new developments is essential for marketers and end customers.
For more details on how to make use of Gen"AI" and Conversational "AI" in your digital strategy, reach out to us.